THE IMPORTANCE OF DOMAIN NAMES IN ONLINE MARKETING

Google & Yahoo give priority to keywords in the domain name & therefore this increases the importance of selecting a good name. When choosing a domain name for SEO purposes, there are three main factors to consider:

• Brand
• Rankability
• Linkability

Brand Use in Domain Names

Never use hyphenated, multi-term domain like search-engine-marketing-services.com as they have no branding value & they have limited online marketing or SEO value. Even if you do manage to get such a domain top ten, few people are going to remember it once they leave. It is too generic & lacks credibility.

In a crowded market, brand offers a point of distinction. The downside to using branded names is that unless you have a huge marketing budget, no one is going to search for your company brand. Our reccomendation is to use pure search terms in the domain name whenever possible for the best online marketing strategy- take www.hotel.com.au for example.

If you can not get hold of a good generic domain name then mix it up with your brand name & combine the lessons of SEO & branding. Using a combination of the Generic word + search term is a good approach to use. Take your chosen keyword, and simply add another word on the end. These words have online marketing value built into them & Google values a keyword within the domain name for ranking purposes. Finally, such a name retains an element of unique branding & credibility to your business.

Lastly, did you know that in many countries around the world you must have a company registered in that country to be allowed to register a country specific domain name. This rule applies in Australia to all.com.au domain names.  

Perth Online Marketing can help you choose & register the best domain name available & in some cases we can secure you a domain name that allready has a history & high ranking on Google.

Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it to speak to our Online Marketing Manager or call: 041 557 9469