WHY ENGAGE IN A LINK EXCHANGE PROGRAMME

Early 2004 after Yahoo & Google went separate ways, Google started placing more importance on links to your site. Our Online Marketing Link exchange program is for the business person too busy to arrange links to their own site. If you find your website on Yahoo but fallen off page one of Google, it's usually because you have not engaged in a link exchange program. Links can be bought, links can be arranged in-house, or you can have our Online Marketing team  organise your link exchange program. 

It's not just the number of links to your website that matter - some search engine positioning factors:

• Quality of links exchanged
  For example if you're in the airline business, links from large airlines or .gov would be better than a link from your son's heavy metal band website.
• Popularity of links exchanged.
  A link from a site more popular than your own is better than a link from a site less popular.
• Number of links exchanged
  The more links to your website on other poples websites the better for your rankings

Four things you should know about link building

1. Inbound links are very important
The more websites link to your site, the easier it will be to get high rankings on Google. Google considers links to your site as votes for your site. The more votes your website has, the better your rankings will be. If more pages link to the website of your competitor, then it is likely that your competitor will get better rankings than you on Google.

2. It is important to get the right links
In addition to the number of links to your website, Google also considers the quality of the links. Links from unrelated websites won't help your search engine rankings as much as links from related websites that deal with a similar topic as your website. A link from a trusted website that itself has many links pointing to it will help your search engine rankings more than a link from a website with few inbound links.

3. It is important to keep on link building
Many of your competitors will continue to work on their links. If you don't keep on working on your links, your competitors will pass you in the search engine results sooner or later.

4. Google doesn't like paid links
Google considers links to your site as editorial votes for its quality. A paid link is not editorial. Google's anti-spam team has asked webmasters to report paid links. If your competitors report your paid links, Google might penalize your website.

LINK EXCHANGE PROGRAMME

• We check that all websites agreeing to link exchange with your site are in the top one millionth in popularity as ranked by Alexa.
• We check that the other websites agreeing to link exchange with you are MORE popular than yours.
• We check that the link exchanged is not with a competitor of yours in the same country, unless their site is much more popular than your site. (We don't want you losing business to them)
• We check link reciprocators have a non-tricky link from their HOME page to their links page with your link on it
• We email you each month a new links page with sites which have agreed to link exchange with your site until we reach the agreed target.
• All clients get a free link exchange with Our Online Marketing website & 4 of our own very popular sites.

Understand that while the link exchanging is very worthwhile in improving your search engine position, it takes MONTHS for search engine spiders to find link pages & therefore the link exchange program is part of a long-term online marketing solution to help push your website listing up search engine results pages.

Please note that we only offer the link exchange programme as part of our Online Marketing packages & they can not be purchased seperately or added to other packages.