Online Marketing Overview

Online Marketing for Business Products & Services

Online marketing is now far more popular than radio, print & television as the internet is now the most preferred communication between businesses & people around the world.  Online marketing involves promoting your products or services on the internet firstly by making your business website popular (search engine optimisation), & then through a range of other techniques such as link building, landing pages, email marketing & internet advertising (Google Adwords).

Perth Online Marketing will work with you to make your business website extremely popular online & keep it there. Our online marketing experts have the experience, marketing knowledge & business management skills to maximise your sales and leads online. Would you like to be No.1 on Google for your industry? Can you imagine how many sales or enquiries you would get? This is now possible using our highly effective online marketing strategies.  

Online Marketing Benefits

Your website should  be the most effective marketing tool for your business & far more powerful than Yellow Pages, Radio or Television. If it is not ranking on Page 1 of Google then you are probably losing out on a potentially huge market share & the longer you delay the harder it will be to catch up to your competitors who currently dominate the internet.

Online marketing means you can now reach a global market of hundreds of millions of people for a fraction of the cost of Yellow Pages advertising. Who uses yellow Pages anymore? Do you? Does anyone?

The reality is small business can now compete effectively with larger competitors through 'smart online marketing' & new products can be launched worldwide before your competitors can catch up.  Online marketing results can also be easily measured & tested so your online marketing campaign results can be calculated instantly. Online marketing provides real results easily & immediately

Online Marketing Leaders

Perth Online Marketing is a leading Australian provider of online marketing services, creating substantial results online for Australian & international websites over the past ten years. Our online marketing strategies are guarenteed to result in top search result rankings in Google, Yahoo & other major search engines. 

Our own website www.perthonlinemarketing.com has the Number 1 position on Google search results for keywords such as Online Marketing and Wesite Design. You found our website so easily and now let us help people find your website.

Organic vs Paid Search Engine Rankings

We would like to show you the difference between organic & paid listings on Google using one of our actual clients Case Scenario's below.

In December 2008 Lips You Love ^TM approached us to help launch a limited range of lip plumping cosmetic products worldwide. We met with the Company owner on several occasions to assess the products & target market & determine the best marketing strategy. At that stage the business was running from home & had only sold a handful of products to friends & family members - the goal was to take the product range worldwide but the budget was limited.

We determined that the main factors affecting sales were:

• The website content was not optimised for sales
• The website was not properly set up for e-commerce
• The product range needed to be priced differently
• The www.lipsyoulove.com.au website needed a sister website hosted in the Northern Hemisphere
• A range of Online Marketing techniques were needed to increase the website rakings and traffic.

Fortunately, after 6 months of online marketing the website moved up Google rankings where it now dominates the internet for key search phrases such as "beautiful lips" & "best lip plumper".  12 months later Lips You Love ^TM had sold out of products completely & struggling to keep up with demand. The lip plumper has now sold in more than 20 countries world wide & is continuing to receive new enquiries daily.

Check out the Google Search Result below...

There are two type of search results on Google & Yahoo:

Paid Listings - These are the Google Adwords advertisements shown above at the top & right hand side of the page. These are paid advertisements & since most people do not like advertisements they will not click on them - or if they do then the advertiser must pay every time someone clicks on the advertisment. The cost per click (CPC) changes across industries & ranges from $1 - $50 per click for some industries. Unless you have an unlimited budget this Pay Per Click advertising can be very costly with limited results.

Unpaid Organic Listings  - These are websites that show up in the results at the top of the page underneath the Google advertisements. Most people prefer Organic listings as they know these website usually contain far more information than the paid links. Most people prefer to browse a website found through organic listings rather than paid advertising.

In the example above the search term is "best lip plumper".

• The No.1 organic listing result is Lips You Love.
• Paid listings inlcude robertgoldman.com (top) and DivaSociety.com (right).

Assuming they keep No.1 (out of 185,000 related websites) Posiiton on Google - Lips You Love ^TM will continue to receive high volumes of FREE traffic 24 hours a day 7 days a week for many years to come & they are not paying anything every time a potential customer clicks onto their website. 

The only way to get a high organic listing result on Google is through professional online marketing. We have included several more examples below of how to dominate the internet for your product or industry even when competing against established international brands. Lips You Love ^TM Results:

• No.1 Top Ranking Position on Google for 'best lip plumper'
• No.1 & No.2  & No.4 Top Ranking Positions on Google for 'beautiful lips',
• No.1 & No.2 Top Ranking Positions on Yahoo for 'best lip plumper'
• No.1 & No.2 Top Ranking Positions on Yahoo for 'best lip plumper'

Imagine being No.1 & No.2 on Google search results for your industry - 'Best Car Dealer" or 'Best Hotel" or "Best Restaurant" for example... we can acheive the BEST online results for your business across any industry.

Our Online Marketing Strategy

You may have a website already or we may be building the ideal your website for you. It does not matter either way. We can make any website popular on Google & Yahoo & drive high volumes of people or traffic through your website or online store.

A successful online marketing strategy using online marketing professionals involves a clearly online marketing formula:

• Create a new high performance website or revamp your existing website for Google & Yahoo seach engines
• Upload the website to a domain name & web hosting service optimised for Google & Yahoo seach engines
• Optimise the entire website content (code - text - media) through a process known as Search Engine Optimisation SEO
• Drive additional traffic to the website by building links to other websites around the world
• Create Gateway Pages, Email Marketing, Google Adwords, Social Networking, Video & Mobile Marketing, Global Website Cloning

How Long will it take to get to No.1 Position on Google?

Apologies but this is the onyl question we can not answer accurately until we know what industry you are operating in & what products you are selling. Some products (such as accommodation) are extremely competitive &it will generally take longer to get high rankings for example - a rough guide is you can expect it to take between 3 - 6 months to get to No.1 on Google. However, for those of you in a hurry we can provide instant solutions through leasing you an existing high ranking domain. Click here for more information on instant solutions.

To arrange a no obligation meeting with Perth Online Marketing specialist - Telephone our General Manager on 041 557 9469 or contact us via This e-mail address is being protected from spambots. You need JavaScript enabled to view it  . Click on the image below to view our SEO Online Marketing pricing plans

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